Experiential marketing
Experiential marketing in 2026: why I see renewed momentum.
Jeff Symon on the return of live marketing, the value of human connection and where brands should focus their next activation.
About the writer
Founder of AIM. Entrepreneur. Operating executive.
Jeff Symon founded AIM in 1997, beginning with retail merchandising, in-store product sampling and event marketing. His work spans brand launches, live experiences, media, U.S.–Mexico market entry and executive leadership. He remains directly involved in client strategy and assembling the teams that deliver it.

Experience in context
Jeff founded AIM in 1997. His work has included building businesses, launching brands, opening markets and leading organizations through growth and change.
His career spans consumer products, technology, media, entertainment, tourism and professional services. Based in Mexico City as Chief Operating Officer of Televisa Internacional, he worked across global content sales and distribution, co-productions, consumer products and licensing.
Today, clients can work with Jeff through AIM for strategic advisory and fractional executive leadership, supported by AIM’s integrated marketing and execution capabilities.
These details come from Jeff’s full biography. His LinkedIn profile provides additional professional context.
Start a conversation with JeffExperiential marketing
Jeff Symon on the return of live marketing, the value of human connection and where brands should focus their next activation.
Experiential marketing
A live experience can lead to a search, a store visit or a sales conversation. Jeff Symon explains how he would plan that next step.
Experiential marketing
Jeff Symon’s starting point for a live activation: the audience, the action and the operating plan that connects the experience to a result.
Leadership & growth
Jeff Symon on defining the outcome, authority and working rhythm behind a fractional CEO, CMO, CRO or COO engagement.
Markets & audiences
Jeff Symon on connecting local relevance, live experiences and operational readiness when a brand enters Mexico.