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SEO & AEO

Tell us what you have in mind.

A short note. A real conversation.

Share your website and the customers you want to reach. We’ll discuss the visibility gaps, business priorities and support that fit your needs.

A practical plan for search, AI discovery and enquiries

Know what needs fixing. Know what happens next.

We start with your market, website and conversion goal. The proposed scope connects an initial assessment with prioritized improvements, clear responsibilities and reporting you can use to make decisions.

Technical SEO: remove discovery barriers

Identify crawlability, indexing, redirect, canonical, internal-link and mobile-performance issues. The deliverable is a prioritized technical plan, with implementation responsibilities and checks for completed fixes.

Service content: answer the buying questions

Map high-intent searches to relevant pages. Build or improve service explanations, comparisons and FAQs so buyers can understand your offer, evaluate fit and take a useful next step.

AEO & GEO: make expertise understandable

Present clear answers supported by real experience and consistent business information. Connect biographies, original work, case evidence and relevant references, with structured data that matches the visible page.

Local SEO: strengthen nearby discovery

For eligible businesses, align Google Business Profile information, service details and website pages with the real locations and customers you serve. Define the profile updates and ongoing maintenance in the scope.

Authority: give people a reason to trust you

Turn your experience into original explanations, documented results, expert perspectives and case studies. Develop relevant citations and editorial connections grounded in useful material.

Conversion: connect visits with the next step

Review how visitors move from a relevant page to a call, enquiry or appointment. Clarify the offer and contact path, then use agreed analytics and business data to identify the next improvement.

Not sure whether the problem is traffic, credibility or conversion? Start with the business goal. We’ll help define the work that deserves priority.

Discuss my search visibility →

A clear foundation

SEO, AEO and GEO: one connected discovery strategy.

They describe overlapping ways to make useful business information easier to discover and understand. The work starts with real customer questions and credible answers.

SEO: search engine optimization

Improve a website’s technical accessibility, relevance and usefulness so search engines can find and understand its pages for relevant searches.

AEO: answer engine optimization

Explain your services and expertise in clear, direct answers. Support them with evidence, consistent business information and a structure people and machines can follow.

GEO: generative engine optimization

Consider how AI-generated responses discover, interpret and reference a business. It shares the same foundations of accessible content, credibility and accurate information.

Google states that its AI search features use the same technical SEO and content foundations as Search. Special “AI files” or a particular markup format do not guarantee inclusion.

Local and national businesses need different plans.

A business seeking nearby appointments has a different search problem from a brand entering a new market. We define the audience and conversion goal before choosing the work.

Start with the outcome your customers need.
Business contextLikely priorityBusiness measure
Local servicesAccurate business profiles, relevant service pages and a clear contact path.Qualified local calls, enquiries and appointments.
B2B & professional servicesExplain expertise, answer buying questions and support claims with evidence.Relevant enquiries, qualified meetings and proposal opportunities.
Consumer & growing brandsClarify the offer, product questions and market-specific information.Useful visits, product interest and agreed commercial actions.

For local search, Google explains that relevance, distance and prominence affect results. See its guidance on improving local visibility.

Progress you can discuss

Relevant visibility. A clearer path to an enquiry.

Start with a baseline and agree what improvement means for your business. Technical fixes may ship quickly; useful content, reputation and search authority need sustained work.

We do not promise a ranking position, a fixed number of leads or a recommendation in ChatGPT. AI citations can vary by platform, question and time, and are considered alongside search and business outcomes.

  • Discovery: indexable pages, relevant impressions and non-branded search clicks.
  • Usefulness: engagement with priority service pages and the path to contact.
  • AI visibility: dated observations for agreed questions, where measurable.
  • Business outcomes: qualified enquiries, meetings and opportunities when tracking is available.

Reporting depends on access to the relevant website, Search Console, analytics and business records. A click is not automatically a qualified lead.

Questions about search and AI visibility.

How can I help my business get found in ChatGPT and AI search?

Publish accessible, useful information that clearly identifies your business and answers relevant questions. Strengthen the evidence behind it, keep important profiles consistent and make pages easy to discover through real links. No agency can guarantee that an AI system will recommend a business.

Is AEO a replacement for SEO?

No. Both depend on clear content, accessible pages and credible information. AEO places particular emphasis on answering questions directly, while SEO also addresses the broader technical and search-discovery work. A coordinated plan avoids treating them as disconnected projects.

How long does SEO take?

There is no universal timeline. It depends on the starting point, competition, website condition and pace of implementation. We separate initial fixes from ongoing content and authority work, agree review milestones and evaluate progress over months rather than promising immediate rankings.

Does this include Google Business Profile optimization?

It can, for eligible businesses where local visibility is part of the brief. The scope should cover accurate business information, relevant services, appropriate website links and a process for maintaining the profile. It does not involve creating fictitious locations or purchasing reviews.

What is the role of AIM and VizUp?

AIM brings the business context, marketing direction and client relationship. VizUp supports the delivery of search and AI visibility work. The proposal identifies responsibilities, deliverables and reporting so you know who is doing what.

What does an engagement cost, and what access is needed?

Pricing follows the agreed scope and starting point. Initial planning usually requires your website, target customers, markets and business objectives; implementation may also require delegated access to your CMS, analytics, Search Console or Business Profile. Access should be granted through the platform’s permissions, not by emailing passwords.

Explore AIM’s integrated capabilities and existing campaign work.

Ready to make your next move?

A short brief starts the conversation. Tell us what needs to happen.

Discuss my search visibility →

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