Experience knows where to aim.

Jeff Symon is an entrepreneur, operating executive and growth strategist with more than 50 years (yes he started at 8 years old) of experience building businesses, launching brands, opening markets and leading organizations through growth and change. His career spans global enterprises, startups and challenger brands across consumer products, technology, media, entertainment, tourism and professional services.

Jeff’s entrepreneurial journey began at eight years old, performing as a party magician. Understanding an audience, winning a customer’s confidence and delivering on a promise became lessons that would shape his approach to business—and the personal commitment to service that remains central to AIM today.

In 1997, Jeff founded AIM and grew it from a garage-based startup into a internationally recognized integrated marketing organization with more than 1,200 employees at its peak. Over the course of his career, he has helped lead more than 100 product introductions and growth initiatives. His experience includes Sony’s face-detection technology and eReader products, Nestlé’s Latin American brands entering the U.S., Johnson & Johnson’s Tylenol Cool Caps, Schering’s Claritin, EVgo charging stations, Airbnb’s entry into Mexico, Brand USA tourism campaigns targeting Latin America, Mayora’s introduction of Kopiko Focus Coffee to the U.S. market and more.

His leadership experience extends into the operations of global businesses. Based in Mexico City as Chief Operating Officer of Televisa Internacional, Jeff was responsible for global content sales and distribution to 150 countries, international co-productions, and global consumer products and licensing. He oversaw co-production activities spanning Argentina, Spain, Israel, Germany and other markets, navigating different business practices, cultures and commercial priorities.

Jeff also served as Televisa’s representative on the board of Pantelion Films, the U.S.–Mexico film company formed by Lionsgate and Televisa, and as Televisa’s liaison for the venture. His responsibilities included oversight of Televisa’s interests in productions such as How to Be a Latin Lover and Overboard. His broader entertainment experience includes co-founding Elefantec Global, co-executive producing content for HBO Max, Viacom and Amazon, and recently brokering the global distribution deal for Zero Star: The Cam Ward Story with Tubi.

Across executive, entrepreneurial and advisory roles, Jeff has helped companies raise more than $100 million in early-stage capital, contributed to more than $200 million in California cannabis product revenue, and led enterprise transformation initiatives that delivered $50 million in annual EBITDA at a global public company. As CEO of an AI advertising technology business, he helped expand SaaS adoption to more than 80 countries. His technology work also includes developing metadata innovations described in U.S. and European patent applications.

His investment, board-advisory and growth experience includes ventures such as All Things Agave, Grizzly Peak Farms Cannabis Company, Five Tier and Blossoming Beyond Foundation—extending his work into consumer products, connected-media advertising and cancer awareness and advocacy.

Fluent in English and proficient in Spanish, Jeff combines U.S.-based leadership with extensive experience living and operating in Mexico and working across Latin America and international markets. He understands how to connect brand strategy and customer demand with the operating structures, teams, revenue models and resources needed to support growth.

Today, companies can engage Jeff through AIM for strategic advisory or embedded fractional CEO, CMO or COO leadership. He works alongside founders, boards and management teams to establish direction, launch products, enter markets, strengthen operations, prepare for capital raising and improve commercial performance—with a defined commitment and accountability suited to the business.

When additional execution support is needed, Jeff’s leadership is backed by AIM’s integrated capabilities: brand and go-to-market strategy, English- and Spanish-language creative and content, media, social, AI-enabled marketing automation, experiential activation, retail marketing, and U.S. Hispanic and Mexico market entry.

Whether the assignment calls for senior counsel, hands-on executive leadership or a complete team, Jeff brings the same commitment: understand what the client needs, respond quickly and take personal responsibility for delivering the work with care, discipline and respect for timelines and budgets.