<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Jeff’s Insights</title><link>https://www.theaimagency.com/insights</link><description>Jeff Symon’s perspectives on experiential marketing, live brand experiences and business growth.</description><language>en-us</language><item><title>Experiential marketing in 2026: why I see renewed momentum.</title><link>https://www.theaimagency.com/insights/experiential-marketing-comeback-human-connection</link><guid isPermaLink="true">https://www.theaimagency.com/insights/experiential-marketing-comeback-human-connection</guid><dc:creator>Jeff Symon</dc:creator><description>Jeff Symon on the return of live marketing, the value of human connection and where brands should focus their next activation.</description><pubDate>Fri, 02 Oct 2026 08:29:45 GMT</pubDate></item>
<item><title>How I connect live marketing to the next customer action.</title><link>https://www.theaimagency.com/insights/live-marketing-after-the-event</link><guid isPermaLink="true">https://www.theaimagency.com/insights/live-marketing-after-the-event</guid><dc:creator>Jeff Symon</dc:creator><description>A live experience can lead to a search, a store visit or a sales conversation. Jeff Symon explains how he would plan that next step.</description><pubDate>Fri, 02 Oct 2026 08:29:45 GMT</pubDate></item>
<item><title>My experiential marketing brief starts before the big idea.</title><link>https://www.theaimagency.com/insights/experiential-marketing-brief-before-the-big-idea</link><guid isPermaLink="true">https://www.theaimagency.com/insights/experiential-marketing-brief-before-the-big-idea</guid><dc:creator>Jeff Symon</dc:creator><description>Jeff Symon’s starting point for a live activation: the audience, the action and the operating plan that connects the experience to a result.</description><pubDate>Fri, 02 Oct 2026 07:45:00 GMT</pubDate></item>
<item><title>Before I take a fractional leadership role, I want a clear mandate.</title><link>https://www.theaimagency.com/insights/fractional-leadership-start-with-the-mandate</link><guid isPermaLink="true">https://www.theaimagency.com/insights/fractional-leadership-start-with-the-mandate</guid><dc:creator>Jeff Symon</dc:creator><description>Jeff Symon on defining the outcome, authority and working rhythm behind a fractional CEO, CMO, CRO or COO engagement.</description><pubDate>Fri, 02 Oct 2026 07:45:00 GMT</pubDate></item>
<item><title>Entering Mexico? I would test market readiness before the campaign.</title><link>https://www.theaimagency.com/insights/mexico-market-entry-before-the-campaign</link><guid isPermaLink="true">https://www.theaimagency.com/insights/mexico-market-entry-before-the-campaign</guid><dc:creator>Jeff Symon</dc:creator><description>Jeff Symon on connecting local relevance, live experiences and operational readiness when a brand enters Mexico.</description><pubDate>Fri, 02 Oct 2026 07:45:00 GMT</pubDate></item></channel></rss>
