Experiential marketing agency
Put your product in someone’s hands. Your story in their day. And your next launch out in the real world.
AIM connects product sampling, brand activations and national roadshows with the people, logistics and strategy to make them happen.
Start with what you want people to do. We’ll build the experience around it.
Put the product in the right hands through sampling, retail demonstrations and trained brand ambassadors. Audience, location and product handling belong in the same plan.
Experiential Marketing
A short note. A real conversation.
Start with the product, the people you want to reach and where you want to show up. Jeff will discuss the scope, timing and budget with you.
Product sampling. Brand activations. Mobile tours.
Try a product. Understand a technology. Visit a retailer. Start a sales conversation. We build experiential marketing programs around the action that matters to your business, with a practical plan for delivering it in the field.
Get a product into the hands of relevant consumers through in-store sampling, hand-to-hand distribution and street teams. Your plan connects audience selection, product handling, locations, trained ambassadors and sample counts.
Take a repeatable brand experience from market to market. Coordinate branded vehicles, routing, transportation, staffing, replenishment and reporting under one national program.
Give people a reason to stop, participate and remember your brand. Connect the creative idea with live demonstrations, festivals, community events and launch experiences.
Make the exhibit work as a business development environment. Align demonstrations, staffing, lead qualification and follow-up responsibilities before the doors open.
Support the moment of purchase with retail demonstrations, merchandising and field teams. Establish training, site requirements and execution standards across participating locations.
Develop English- and Spanish-language creative, staffing and audience approaches with AIM’s U.S., Hispanic and Mexico market experience.
Experience in the field
Founded in 1997, AIM began with retail merchandising, in-store sampling and event marketing for Dr Pepper/7UP. That operating experience informs how we recruit, train, manage and support field teams today.
A branded mobile environment for product engagement.
See the experiential gallery
People, vehicles and logistics working as one program.
Explore AIM’s field capabilities
Making a technology proposition tangible for an audience.
View more campaign examplesSelected historical AIM work. Each new engagement is scoped around its own audience, locations and objectives.
Plan the economics before the route
Production, transportation and training can serve multiple activations. A longer tour may spread those costs across more interactions, but mileage, labor, permits, storage, product requirements and downtime still matter.
We compare the full program cost with the expected audience and a clearly defined measure of success. A route should earn its place in the plan.
Total agreed program cost divided by verified qualifying interactions. Define the costs, the interaction and the counting method before launch.
Your estimate should show how the product, route and execution model affect cost, so you can compare program options on the same basis.
Know what is being delivered, who owns it and how the program will be evaluated.
Agree the audience, business goal, launch window, budget and what counts as a qualified interaction or lead.
Develop the creative, markets, venues, route, staffing model and logistics. Make responsibilities and assumptions explicit.
Train the team, confirm product and site requirements, and coordinate production and field execution.
Review delivery, qualified interactions, samples, lead quality and cost against the agreed plan. Use the findings to improve subsequent activations.
Need to connect the experience with ongoing demand? Explore SEO and AI visibility services, or bring in fractional marketing leadership to guide the wider launch.
An experiential marketing agency creates and delivers live interactions between a brand and its audience. AIM’s work can include strategy, creative, production coordination, ambassadors, sampling, route planning, field operations and reporting, with responsibilities defined for each engagement.
Yes. AIM supports programs across the United States, including Hawaii. Market selection, venue access, travel, product handling and local requirements are assessed during planning; the final route and deployment schedule depend on the brief.
Start with the total cost of reaching the right audience. Reusing production, clustering nearby locations, improving staffing schedules and matching inventory to demand can improve efficiency. A longer tour only helps when the additional reach justifies its incremental operating costs.
Yes. A single-market program can test audience response, staffing, product handling and measurement before a wider rollout. AIM can plan Los Angeles product sampling or another selected U.S. market as part of the brief.
Choose measures that match the objective: verified interactions, samples distributed, demonstrations, qualified leads, participation or attributable follow-up. Sales attribution depends on the retailer, CRM and tracking available; it should be agreed before the program begins.
The cost depends on the format, markets, duration, staffing, production and product-handling requirements. Start with your objective and budget range so the proposed program can show the scope, operating assumptions and measurement approach. Single-market tests and national tours need different cost structures.
Share the product, target audience, desired markets, launch window, budget range and business objective. Add any existing creative, venue commitments, handling requirements and sales or lead-tracking arrangements.
A short brief starts the conversation. Tell us what needs to happen.
Plan my activation →Prefer email? Email Jeff directly. All AIM contact details.
