Experiential marketing
Experiential marketing in 2026: why I see renewed momentum.
Jeff Symon on the return of live marketing, the value of human connection and where brands should focus their next activation.
Experiential marketing
How do we turn attention into action?
Practical thinking on brand activations, product sampling and the decisions that make experiences work.
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Experiential marketing
How I connect live marketing to the next customer action.
A live experience can lead to a search, a store visit or a sales conversation. Jeff Symon explains how he would plan that next step.
Experiential marketing
My experiential marketing brief starts before the big idea.
Jeff Symon’s starting point for a live activation: the audience, the action and the operating plan that connects the experience to a result.