DON’T JUST FEED YOUR KIDS, FEED THEIR FUTURE
Goya "Feed their future"
Challenge. Any Hispanic mom believes that a kid that grows up well feed has more chances of success in life. While many of them were aware of the Goya products, they didn't think of them in terms of their nutritional attributes.
Idea. Highlight the Goya nutritious properties in an aspirational way: You are not just feeding your kids, you are feeding their future.
Goya "Real life chefs"
Insight. Even non-foodies are looking for ingredients and products that can help them prepare a great meal.
Idea. To glorify “Everyday Cooks” by positioning Goya as having the perfect ingredients to turn them into real-life chefs.
Impact. Early results are strong. Even renowned chefs like Andrew Zimmern have praised the idea.