ADOPTING SOCIAL MEDIA TRENDS IS GOOD FOR PET ADOPTION

DPA "Adoptable trends"
 

Idea. Rename needy dogs after things already in the spotlight – the hottest trending Internet searches, e.g., “Kim K’s Butt.”
An admittedly odd yet impossible-to-ignore name for a pup.
 

Impact. We redirected thousands of eyeballs from popular searches to our dogs. The results? Doubled the traffic to DPA.com and tripled the number of dog adoptions.

​
 

DPA "Muttbombing"
 

Insight. Selfies can be selfless and not selfish.
 

Idea. Muttbombing had homeless dogs photobomb celebrity Instagram posts.
 

Impact. Created a global social media phenomenon where millions of people were introduced to homeless dogs, increasing adoption rates 8x. The idea is now being implemented by shelters around the world.