In the end, driving bottom-line results means solidifying customers’ purchase intent at retail, when they’re ready to buy.
AIM’s shopper marketing expertise dates back to our roots as strategic promotion marketing specialists. As the discipline has grown, we’ve continued to build our ability to enhance shoppers’ experience at the point of sale, to turn shoppers into buyers. By drawing on our deep experience and constantly evolving data-based insights—not only about customers, but also about vendors and retailers—we design custom-tailored, integrated, account-specific solutions.
In an increasingly competitive environment, AIM’s experts bring the brand experience to life at retail by understanding shoppers’ mindset and deploying strategies and tools that impact purchase intent, from permanent and semi-permanent merchandising solutions and interactive displays to experiential activations, retailtainment events, pop-up stores and mobile vehicle tours, and parking lot promotions to in-store product demos.
