Sony was the first company to launch an eBook device in January 2006. But, by the time they asked us to help Sony Reader create greater awareness and generate more consumer trial, competition had increased significantly, retail distribution was lagging behind expectations and as a result, Sony Reader was only experiencing moderate success. Oh, yes…something had to be in market in just 90 days!
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H&R Block was losing Hispanic consumers as more Latinos have been moving to use independent “mom and pop” tax services and self-help tax software such as Turbo Tax for their tax return preparation needs. They needed to win back this key consumer group in order to hit their revenue targets.
Sony Electronics sales had been relatively flat for several years. They were looking for creative approaches to boost sales and generate incremental revenue opportunities.
Schering Plough’s Dr. Scholl’s foot care brand was looking for growth opportunities and they believed they had found them in the Hispanic market. Finding the right path to introduce the brand to the Hispanic consumers was where the brand needed our help.
Reliant Energy had made a significant investment in creating a mobile consumer engagement and educational experience tour, delivered in a Reliant-branded recreational vehicle. The goal of the experience was to educate Texans on a variety of Reliant services, solutions and technology and ultimately to generate leads. But, like so many things in life, things just weren’t working out as planned.
Although the Los Angeles Dodgers had a Hispanic fan base, they were looking for ways to generate more revenue from L.A. Hispanic fans. But because fútbol (soccer) is still the dominant sport with Hispanics, there were some challenges to overcome.
Johnson & Johnson needed to show increased household penetration with Hispanic consumers for 15 major brands – ranging from baby products, skincare, eye care, diabetes management, wound care, pain management and oral care. They faced pressure from a key customer, Wal-Mart and needed to demonstrate their portfolio of brands were relevant and could lift sales by reaching and motivating this important emerging consumer segment.
The personal computer market was experiencing waning demand and a significant slowdown when HP asked us to help them uncover new growth opportunities. We helped them take aim at a whole new consumer segment.
ConocoPhillips gave us four-weeks to come up with a cohesive approach to their local market store grand opening event needs. We designed an engaging solution and we’re ready to implement with time to spare!
Reliant Energy, the incumbent Houston provider, was challenged when one of their chief competitors signed a multi-million dollar deal to be the official energy provider for the state’s two most prominent universities. They needed to find a way to maintain their presence with these hot properties and fan bases and acquire customers as well. And they needed to do it in just 30 short days!
Reliant Energy is one of the big electric utilities in Houston, forced to face a new set of realities when deregulation of the residential electricity market in Texas began focusing consumers on price. With as many as 30 competitors vying for the consumer’s energy dollars. Reliant was losing customers and needed a strategy to hold on to them, without resorting to “lowest price.
On a limited budget and with very little time to pull something together, how to you make a big impression for your new zombie TV show at the biggest geek event of the year, Comic-Con? Here’s how we brought the Walking Dead to life!
Coppertone needed a plan to maximize sales during the critical suncare product selling season as well as help launching a new “RUB-FREE” sun screen product. We aimed to please Wal-Mart, their biggest retail customer, while taking the wind our of their competitors sails.
Diarrhea is not an easy topic to address with traditional marketing approaches. How to you take aim at introducing a new anti-diarrhea product in a way that will get people’s attention and get them talking? Here’s how…
Tylenol needed a creative way to launch and demonstrate Cool Caplets, a new pain relief product that producing an instant cooling sensation when taken. We aimed to make a cool splash!
Kumho Tire, in an effort to increase awareness and visibility in the U.S market, committed to a number of high-profile sports sponsorships. But, they were less than trilled with the level of sponsorship activation. Find out how we rolled out a new approach for this tire company.
The Together Rx Access® Card needed a more effective and cost efficient way to generate awareness and stimulate enrollment with their target Hispanic consumers. Our grass-roots approach to reaching and activating their consumers worked wonders and lowered their acquisition cost.