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All projects acquire new customers activate a sponsorship activate at retail build brand awareness create buzz & social conversation grow sales increase event marketing engagement launch a new brand reach emerging consumers sample / demo

How The Sony Reader Revolution reached 2.2 million consumers in four-months

Sony was the first company to launch an eBook device in January 2006. But, by the time they asked us to help Sony Reader create greater awareness and generate more consumer trial, competition had increased significantly, retail distribution was lagging behind expectations and as a result, Sony Reader was only experiencing moderate success. Oh, yes…something had to be in market in just 90 days!

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, launch a new brand, sample / demo

HP scores double-digit sales increase amid a double-digit decline for the category

The personal computer market was experiencing waning demand and a significant slowdown when HP asked us to help them uncover new growth opportunities. We helped them take aim at a whole new consumer segment.

Case Studies: acquire new customers, activate at retail, grow sales, reach emerging consumers, sample / demo

Coppertone rubs it in to the competition with 200% spring break sales increase

Coppertone needed a plan to maximize sales during the critical suncare product selling season as well as help launching a new “RUB-FREE” sun screen product. We aimed to please Wal-Mart, their biggest retail customer, while taking the wind our of their competitors sails.

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo

Imodium turns a potentially embarrassing situation into a PR and sales win

Diarrhea is not an easy topic to address with traditional marketing approaches.  How to you take aim at introducing a new anti-diarrhea product in a way that will get people’s attention and get them talking? Here’s how…

Case Studies: acquire new customers, build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo

Tylenol Cool Caplets campaign creates some heat with sales gain and brand buzz

Tylenol needed a creative way to launch and demonstrate Cool Caplets, a new pain relief product that producing an instant cooling sensation when taken. We aimed to make a cool splash!

Case Studies: build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo