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H&R Block was losing Hispanic consumers as more Latinos have been moving to use independent “mom and pop” tax services and self-help tax software such as Turbo Tax for their tax return preparation needs. They needed to win back this key consumer group in order to hit their revenue targets.
Sony Electronics sales had been relatively flat for several years. They were looking for creative approaches to boost sales and generate incremental revenue opportunities.
Schering Plough’s Dr. Scholl’s foot care brand was looking for growth opportunities and they believed they had found them in the Hispanic market. Finding the right path to introduce the brand to the Hispanic consumers was where the brand needed our help.
Although the Los Angeles Dodgers had a Hispanic fan base, they were looking for ways to generate more revenue from L.A. Hispanic fans. But because fútbol (soccer) is still the dominant sport with Hispanics, there were some challenges to overcome.
Johnson & Johnson needed to show increased household penetration with Hispanic consumers for 15 major brands – ranging from baby products, skincare, eye care, diabetes management, wound care, pain management and oral care. They faced pressure from a key customer, Wal-Mart and needed to demonstrate their portfolio of brands were relevant and could lift sales by reaching and motivating this important emerging consumer segment.
The personal computer market was experiencing waning demand and a significant slowdown when HP asked us to help them uncover new growth opportunities. We helped them take aim at a whole new consumer segment.
The Together Rx Access® Card needed a more effective and cost efficient way to generate awareness and stimulate enrollment with their target Hispanic consumers. Our grass-roots approach to reaching and activating their consumers worked wonders and lowered their acquisition cost.
