Case Study: launch a new brand

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All projects acquire new customers activate a sponsorship activate at retail build brand awareness create buzz & social conversation grow sales increase event marketing engagement launch a new brand reach emerging consumers sample / demo

How The Sony Reader Revolution reached 2.2 million consumers in four-months

Sony was the first company to launch an eBook device in January 2006. But, by the time they asked us to help Sony Reader create greater awareness and generate more consumer trial, competition had increased significantly, retail distribution was lagging behind expectations and as a result, Sony Reader was only experiencing moderate success. Oh, yes…something had to be in market in just 90 days!

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, launch a new brand, sample / demo

Heroic effort for Reliant Energy raises brand awareness and boosts sales

Reliant Energy is one of the big electric utilities in Houston, forced to face a new set of realities when deregulation of the residential electricity market in Texas began focusing consumers on price. With as many as 30 competitors vying for the consumer’s energy dollars. Reliant was losing customers and needed a strategy to hold on to them, without resorting to “lowest price.

Case Studies: acquire new customers, activate a sponsorship, create buzz & social conversation, launch a new brand

AMC brings The Walking Dead to life at Comic-Con

On a limited budget and with very little time to pull something together, how to you make a big impression for your new zombie TV show at the biggest geek event of the year, Comic-Con? Here’s how we brought the Walking Dead to life!

Case Studies: acquire new customers, activate a sponsorship, build brand awareness, create buzz & social conversation, increase event marketing engagement, launch a new brand

Coppertone rubs it in to the competition with 200% spring break sales increase

Coppertone needed a plan to maximize sales during the critical suncare product selling season as well as help launching a new “RUB-FREE” sun screen product. We aimed to please Wal-Mart, their biggest retail customer, while taking the wind our of their competitors sails.

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo

Imodium turns a potentially embarrassing situation into a PR and sales win

Diarrhea is not an easy topic to address with traditional marketing approaches.  How to you take aim at introducing a new anti-diarrhea product in a way that will get people’s attention and get them talking? Here’s how…

Case Studies: acquire new customers, build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo

Tylenol Cool Caplets campaign creates some heat with sales gain and brand buzz

Tylenol needed a creative way to launch and demonstrate Cool Caplets, a new pain relief product that producing an instant cooling sensation when taken. We aimed to make a cool splash!

Case Studies: build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo

Campaign delivers new customers — at lower acquisition cost — for Together Rx Access card

The Together Rx Access® Card needed a more effective and cost efficient way to generate awareness and stimulate enrollment with their target Hispanic consumers. Our grass-roots approach to reaching and activating their consumers worked wonders and lowered their acquisition cost.

Case Studies: acquire new customers, build brand awareness, launch a new brand, reach emerging consumers