Case Study: increase event marketing engagement

reliant-powermobile

aim helps Reliant Energy create a highly engaging mobile vehicle tour

Reliant Energy had made a significant investment in creating a mobile consumer engagement and educational experience tour, delivered in a Reliant-branded recreational vehicle. The goal of the experience was to educate Texans on a variety of Reliant services, solutions and technology and ultimately to generate leads. But, like so many things in life, things just weren’t working out as planned.

dodgers

Los Angeles Dodgers pump up a new fan base, ticket sales and sponsor dollars

Although the Los Angeles Dodgers had a Hispanic fan base, they were looking for ways to generate more revenue from L.A. Hispanic fans. But because fútbol (soccer) is still the dominant sport with Hispanics, there were some challenges to overcome.

johnson-johnson

Johnson & Johnson achieves triple-digit sales increases for multiple brands

Johnson & Johnson needed to show increased household penetration with Hispanic consumers for 15 major brands – ranging from baby products, skincare, eye care, diabetes management, wound care, pain management and oral care. They faced pressure from a key customer, Wal-Mart and needed to demonstrate their portfolio of brands were relevant and could lift sales by reaching and motivating this important emerging consumer segment.

conoco station

ConocoPhillips pumps up brand awareness and sales

ConocoPhillips gave us four-weeks to come up with a cohesive approach to their local market store grand opening event needs. We designed an engaging solution and we’re ready to implement with time to spare!

Reliant collegiate 1

Guerrilla marketing around college sports recharges Reliant Energy’s customer acquisition

Reliant Energy, the incumbent Houston provider, was challenged when one of their chief competitors signed a multi-million dollar deal to be the official energy provider for the state’s two most prominent universities. They needed to find a way to maintain their presence with these hot properties and fan bases and acquire customers as well. And they needed to do it in just 30 short days!

walkingdead

AMC brings The Walking Dead to life at Comic-Con

On a limited budget and with very little time to pull something together, how to you make a big impression for your new zombie TV show at the biggest geek event of the year, Comic-Con? Here’s how we brought the Walking Dead to life!

sponsorship marketing

Kumho Tire rolls out enhanced sponsorship activation

Kumho Tire, in an effort to increase awareness and visibility in the U.S market, committed to a number of high-profile sports sponsorships. But, they were less than trilled with the level of sponsorship activation. Find out how we rolled out a new approach for this tire company.