Innovative shopper marketing program takes Sony to new heights
Sony Electronics sales had been relatively flat for several years. They were looking for creative approaches to boost sales and generate incremental revenue opportunities.
Case Study: grow sales
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All projectsacquire new customersactivate a sponsorshipactivate at retailbuild brand awarenesscreate buzz & social conversationgrow salesincrease event marketing engagementlaunch a new brandreach emerging consumerssample / demo
Dr. Scholl’s gets a kick in brand awareness and sales
Schering Plough’s Dr. Scholl’s foot care brand was looking for growth opportunities and they believed they had found them in the Hispanic market. Finding the right path to introduce the brand to the Hispanic consumers was where the brand needed our help.
aim helps Reliant Energy create a highly engaging mobile vehicle tour
Reliant Energy had made a significant investment in creating a mobile consumer engagement and educational experience tour, delivered in a Reliant-branded recreational vehicle. The goal of the experience was to educate Texans on a variety of Reliant services, solutions and technology and ultimately to generate leads. But, like so many things in life, things just weren’t working out as planned.
Los Angeles Dodgers pump up a new fan base, ticket sales and sponsor dollars
Although the Los Angeles Dodgers had a Hispanic fan base, they were looking for ways to generate more revenue from L.A. Hispanic fans. But because fútbol (soccer) is still the dominant sport with Hispanics, there were some challenges to overcome.
Johnson & Johnson achieves triple-digit sales increases for multiple brands
Johnson & Johnson needed to show increased household penetration with Hispanic consumers for 15 major brands – ranging from baby products, skincare, eye care, diabetes management, wound care, pain management and oral care. They faced pressure from a key customer, Wal-Mart and needed to demonstrate their portfolio of brands were relevant and could lift sales by reaching and motivating this important emerging consumer segment.
HP scores double-digit sales increase amid a double-digit decline for the category
The personal computer market was experiencing waning demand and a significant slowdown when HP asked us to help them uncover new growth opportunities. We helped them take aim at a whole new consumer segment.
Case Studies: acquire new customers, activate at retail, grow sales, reach emerging consumers, sample / demo
Guerrilla marketing around college sports recharges Reliant Energy’s customer acquisition
Reliant Energy, the incumbent Houston provider, was challenged when one of their chief competitors signed a multi-million dollar deal to be the official energy provider for the state’s two most prominent universities. They needed to find a way to maintain their presence with these hot properties and fan bases and acquire customers as well. And they needed to do it in just 30 short days!
Coppertone rubs it in to the competition with 200% spring break sales increase
Coppertone needed a plan to maximize sales during the critical suncare product selling season as well as help launching a new “RUB-FREE” sun screen product. We aimed to please Wal-Mart, their biggest retail customer, while taking the wind our of their competitors sails.
Imodium turns a potentially embarrassing situation into a PR and sales win
Diarrhea is not an easy topic to address with traditional marketing approaches. How to you take aim at introducing a new anti-diarrhea product in a way that will get people’s attention and get them talking? Here’s how…
Tylenol Cool Caplets campaign creates some heat with sales gain and brand buzz
Tylenol needed a creative way to launch and demonstrate Cool Caplets, a new pain relief product that producing an instant cooling sensation when taken. We aimed to make a cool splash!
