Case Study: activate a sponsorship

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All projects acquire new customers activate a sponsorship activate at retail build brand awareness create buzz & social conversation grow sales increase event marketing engagement launch a new brand reach emerging consumers sample / demo

aim helps Reliant Energy create a highly engaging mobile vehicle tour

Reliant Energy had made a significant investment in creating a mobile consumer engagement and educational experience tour, delivered in a Reliant-branded recreational vehicle. The goal of the experience was to educate Texans on a variety of Reliant services, solutions and technology and ultimately to generate leads. But, like so many things in life, things just weren’t working out as planned.

Case Studies: acquire new customers, activate a sponsorship, build brand awareness, create buzz & social conversation, grow sales, increase event marketing engagement

Los Angeles Dodgers pump up a new fan base, ticket sales and sponsor dollars

Although the Los Angeles Dodgers had a Hispanic fan base, they were looking for ways to generate more revenue from L.A. Hispanic fans. But because fútbol (soccer) is still the dominant sport with Hispanics, there were some challenges to overcome.

Case Studies: acquire new customers, activate a sponsorship, build brand awareness, grow sales, increase event marketing engagement, reach emerging consumers

ConocoPhillips pumps up brand awareness and sales

ConocoPhillips gave us four-weeks to come up with a cohesive approach to their local market store grand opening event needs. We designed an engaging solution and we’re ready to implement with time to spare!

Case Studies: activate a sponsorship, build brand awareness, increase event marketing engagement

Heroic effort for Reliant Energy raises brand awareness and boosts sales

Reliant Energy is one of the big electric utilities in Houston, forced to face a new set of realities when deregulation of the residential electricity market in Texas began focusing consumers on price. With as many as 30 competitors vying for the consumer’s energy dollars. Reliant was losing customers and needed a strategy to hold on to them, without resorting to “lowest price.

Case Studies: acquire new customers, activate a sponsorship, create buzz & social conversation, launch a new brand

AMC brings The Walking Dead to life at Comic-Con

On a limited budget and with very little time to pull something together, how to you make a big impression for your new zombie TV show at the biggest geek event of the year, Comic-Con? Here’s how we brought the Walking Dead to life!

Case Studies: acquire new customers, activate a sponsorship, build brand awareness, create buzz & social conversation, increase event marketing engagement, launch a new brand

Kumho Tire rolls out enhanced sponsorship activation

Kumho Tire, in an effort to increase awareness and visibility in the U.S market, committed to a number of high-profile sports sponsorships. But, they were less than trilled with the level of sponsorship activation. Find out how we rolled out a new approach for this tire company.

Case Studies: activate a sponsorship, increase event marketing engagement