Case Study: activate at retail

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All projects acquire new customers activate a sponsorship activate at retail build brand awareness create buzz & social conversation grow sales increase event marketing engagement launch a new brand reach emerging consumers sample / demo

How The Sony Reader Revolution reached 2.2 million consumers in four-months

Sony was the first company to launch an eBook device in January 2006. But, by the time they asked us to help Sony Reader create greater awareness and generate more consumer trial, competition had increased significantly, retail distribution was lagging behind expectations and as a result, Sony Reader was only experiencing moderate success. Oh, yes…something had to be in market in just 90 days!

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, launch a new brand, sample / demo

Innovative shopper marketing program takes Sony to new heights

Sony Electronics sales had been relatively flat for several years. They were looking for creative approaches to boost sales and generate incremental revenue opportunities.

Case Studies: acquire new customers, activate at retail, grow sales, reach emerging consumers

Dr. Scholl’s gets a kick in brand awareness and sales

Schering Plough’s Dr. Scholl’s foot care brand was looking for growth opportunities and they believed they had found them in the Hispanic market. Finding the right path to introduce the brand to the Hispanic consumers was where the brand needed our help.

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, grow sales, reach emerging consumers

Johnson & Johnson achieves triple-digit sales increases for multiple brands

Johnson & Johnson needed to show increased household penetration with Hispanic consumers for 15 major brands – ranging from baby products, skincare, eye care, diabetes management, wound care, pain management and oral care. They faced pressure from a key customer, Wal-Mart and needed to demonstrate their portfolio of brands were relevant and could lift sales by reaching and motivating this important emerging consumer segment.

Case Studies: activate at retail, build brand awareness, grow sales, increase event marketing engagement, reach emerging consumers

HP scores double-digit sales increase amid a double-digit decline for the category

The personal computer market was experiencing waning demand and a significant slowdown when HP asked us to help them uncover new growth opportunities. We helped them take aim at a whole new consumer segment.

Case Studies: acquire new customers, activate at retail, grow sales, reach emerging consumers, sample / demo

Coppertone rubs it in to the competition with 200% spring break sales increase

Coppertone needed a plan to maximize sales during the critical suncare product selling season as well as help launching a new “RUB-FREE” sun screen product. We aimed to please Wal-Mart, their biggest retail customer, while taking the wind our of their competitors sails.

Case Studies: acquire new customers, activate at retail, build brand awareness, create buzz & social conversation, grow sales, launch a new brand, sample / demo