SAN DIEGO, CA (July 8, 2009) — Today, The AIM Agency, an integrated experiential marketing firm, unveiled plans for an interactive reality competition platform, “All Access Karaoke”℠ that gives viewers watching – online, on television, on mobile devices, and live in person – the opportunity to connect and collaborate in selecting both the on-stage singing talent and the backstage production crew. The world’s first user-generated and user-controlled 4-Screen Reality Competition, “All Access Karaoke” gives would-be performers and aspiring directors the opportunity to submit videos to a website for viewer voting. Top entrants earn spots on the show, which will debut on XETV, San Diego 6, The CW, the show’s flagship affiliate, on Sunday, Sept 27 at 9 p.m.
“This competition is unique in that we make it supremely easy for people to enter right from their own living rooms using our website, and if their auditions and performances win over the viewing audience, they can end up with a VIP trip to San Diego, headlining their own concert and being featured in a broadcast television show,” said the concept creator, Jeff Symon, president and CEO of The AIM Agency. “For people who want to produce and direct a TV show, ‘All Access Karaoke’ also provides an unparalleled opportunity to demonstrate their ability for the world to see.”
Participants showcase their talent either by taking “Center Stage” or “Backstage.” For the Center Stage competition, performers are invited to enter their video auditions using the online recorder at www.allaccesskaraoke.com starting August 1st. The top ten performers each week will be entered into the weekly online competition and, if they receive sufficient votes from the user community, advance to the weekly finals, where they will fly to San Diego to perform in front of a live audience and be taped for the weekly television show. A series of elimination rounds and finals will yield the winner, who will earn his or her own live-venue concert at the 710 Beach Club in San Diego and will be featured in the finale TV Show.
The Backstage Production Crew will consist of a team of 10 everyday people who all aspire to be television directors. They will be competing for the opportunity to be selected the Best Director by directing and producing one of the 10 competition episodes of the TV show. The catch is that a member of the 10 person production crew will be selected at random each week to direct the next episode of the show, and will have to assign the other production responsibilities to the remaining 9 crew members who they are competing with for the Best Director title.
Viewers will be able to follow all the behind the scenes drama that goes into producing a TV show by not only tuning into the show on broadcast television, but by checking in at the www.allaccesskaraoke.com website, via a blog, social networking sites, as well as following individual director competitors on Twitter. Viewers and online users will also be able to contribute to the content of the show by submitting ideas to each week’s director. By the end of the reality competition, one crew member ultimately will be selected as Best Director by the user audience and win access to professional production equipment to produce his or her own show and pitch it to television and multimedia executives. Interested individuals in competing in the Production Crew competition for Best Director should apply at www.allaccesskaraoke.com between July 12th and July 20th. The user community will begin voting on the qualified production crew applicants via the website starting on August 1, 2009.
“‘All Access Karaoke’ gives viewers access to create and control who they want to see in front of the camera, and also the important, but rarely seen, world behind the cameras,” said Symon. “We are confident that our new form of 4-screen interactive entertainment, which we are calling Intertainment, will attract users who actively collaborate and connect with each other, controlling the competition and content online, on television, on mobile devices, and at live events.”
“We’re giving ‘All Access Karaoke’ a prime time slot on Sunday because we believe the concept’s potential could be successful not only in our market but across the country. We will be actively reaching out and speaking with other broadcasters and are confident that this premiere season will be picked up in several markets prior to the late-September debut,” said Richard Doutre’ Jones, general manager of the San Diego 6, The CW.
More information about “All Access Karaoke” and a copy of the official rules will be available July 12, 2009 at www.allaccesskaraoke.com. No purchase necessary. Void where prohibited.
About The AIM Agency
The AIM Agency is an award-winning, full-service, performance-based marketing agency that tailors unique solutions to the specific business problems of its clients. Since 1997, the company’s integrated marketing solutions have driven sales and measureable results for world-renowned companies such as Sony, Schering-Plough, Hewlett-Packard, Abbott Laboratories, and others. The company’s suite of innovative proprietary tools enables clients to plan, deploy, monitor, and measure their programs effectively in order to optimize their investment and maximize results. The AIM Agency offers its clients all the resources they need to create engaging experiences for consumers to love their brands and shoppers to purchase them. Services include business and brand strategy, connections planning, analytics, creative, retail marketing, field marketing, event marketing, mobile tours, Hispanic marketing, and fulfillment. More information is available at www.theaimagency.com.
Contact:
Robert Gonzalez
760-291-2698
SAN DIEGO, CA (June 23, 2009) ¬– In keeping with its commitment to help make San Diego a better place to live, The AIM Agency is donating time and services to work with Philadelphia Eagles’ defensive end Amon Gordon as he returns to his alma mater, Mira Mesa High School, to host his first National Football League (NFL) Youth Life Skills Football Camp on June 27 from 7 a.m. to 4 p.m.
SAN DIEGO, CA (May 21, 2009) – Recognizing the critical importance to brands to have the right agency partner, Event Marketer Magazine evaluates hundreds of agencies and only selects the top 100 that can truly meet the client needs in the rapidly changing marketing landscape. This year, they selected The AIM Agency to be included in The IT List, the Event Industry’s Top 100 Agencies.
SAN DIEGO, CA (May 13, 2009) – Jeff Symon, President & CEO of The AIM Agency along with Brad Horowitz, Vice President of Elite Marketing Group will co-chair the new Experiential Marketing Center of Excellence for the Promotion Marketing Association. The mission of this newly formed Center of Excellence (CoE) will be to serve as the centralized resource for brands, agencies and the public to plug in to the Experiential Marketing world. The CoE will harness in all of the varying definitions and perspectives of Experiential Marketing to determine what it means now and in the future.
SAN DIEGO, CA (April 27, 2009) – The AIM Agency will officially launch the promotion of its proprietary online marketing program management tool, DASH, in conjunction with this month’s Event Marketer Magazine and Event Marketing Summit that kicks off today in Chicago, Ill.
SAN DIEGO, CA (March 31, 2009) – As part of the Sony Agency Team, The AIM Agency won an Effie Award for its contributions and work made to the Sony HDNA Campaign. The Effie Awards honor the most significant achievement in marketing communications: ideas that work.
SAN DIEGO, CA (March 16, 2009) – From over 650 entrants in this year’s Festival of Media Awards, The AIM Agency’s work for the Sony Reader Revolution made the shortlist in the Consumer Benefit Category. In conjunction with Advertising Age Magazine, the Festival of Media Awards (FMAs) recognizes the creative use of media and effectiveness as well as media innovations and provides a showcase for the very best in media thinking from around the world.
SAN DIEGO, CA (March 11, 2009) – The AIM Agency, a full-service, performance-based agency that specializes in experiential marketing, was honored with two Silver REGGIEs at the Promotion Marketing Association’s (PMA) annual award presentations in Chicago this week. The REGGIE awards, created to honor the best promotional campaigns of the year, were given for the Sony Reader Revolution in both the Experiential Marketing (budget over $1 million) and Best Cause/Corporate Social Responsibility Marketing Campaign Categories.
